Journal

Field notes from the schema, not recaps of a vendor keynote.

Short essays written in the studio. They assume you already collect events. They do not assume those events deserve the names they currently wear.

Line charts on paper, a reminder that names precede plots

· Event grammar

Event naming that survives a second product line

A companion wearable should not force you to invent a second dialect. Object, action, context — and the discipline of refusing `click`.

 A wall of faint charts in a dim room

· Landscapes

Retention curves without the noise

How to stop averaging a cliff into a gentle slope, and why “N-day” is often a costume for a question you have not asked.

 A laptop open to a working document among notebooks

· Readouts

When dashboards lie with perfect manners

Tiles that are technically true and operationally false. A small catalogue of polite deceptions, including the default date range.

 Hands working through papers and a laptop at a desk

· Method

Sampling without losing the plot

When a warehouse is too large to scan, and how to sample a cohort so the missing people are still named in the readout.