Event Taxonomy Residency
Three days on naming, identity, and the cost of a sloppy `clicked_button` event that will haunt you at scale.
Telemetry
Cornwall studio for product numbers
How a tap becomes a trail, and a trail becomes a decision.
Route Maphub is a small tuition house for app analytics. We teach event grammar, cohort reading, and the unfashionable patience of looking at a funnel until it stops lying.
From the desk
Dashboards age. Routes do not, if you name them properly.
Most product teams inherit a lake of events named in a hurry. Screenshots circulate. A weekly readout becomes a performance. App analytics, in that climate, is scenery.
We treat instrumentation as cartography. A named tap is a landmark. A cohort is a travelling party. Retention is terrain, not a single slope you polish for a slide. The work is slower than a vendor demo, and that is the point.
Programmes here are short, tutor-led, and deliberately small. You leave with a taxonomy you can defend in a sceptical room, and with the habit of asking which users the chart actually contains.
61programmes run since 2019
18 daystypical diagnostic window
4.1 yrsmedian tenure of attending PMs
29product teams seated this year
Flagship term
Cohort Telemetry Studio
A six-week residency for people who already have Mixpanel, Amplitude, or a warehouse, and still cannot explain why week-four users vanish. Modules move from event grammar to retention landscapes, then into readouts that survive a finance review.
Informational fee for the current term: £2,480. Places are limited because critique happens live, not in a forum nobody reads.
Retention Cartography
How to draw a retention landscape that distinguishes habit from hostage behaviour, without a vanity N-day line.
The Quiet Dashboard Audit
A supervised teardown of the boards your team actually opens, and the ones they only screenshot.
After the term
Notes from people who sat the work
The Event Grammar module forced us to retire seventeen events that existed only because an intern had been told to “just track everything”. Our activation readout finally named a single path.
I still dislike live critique. Worth sitting through, though: the retention landscape for our onboarding cohort was flatter than the slide we had been showing the board.
Journal
Field notes, not recaps of vendor blogs
If your instrumentation already feels like a museum, write to the studio. We will tell you honestly whether a programme is the right next step.
Enquire at the desk